The Most Popular Candy This Halloween 2023

Every year, people in the United States consume over 600 million pounds of candy. That’s equivalent to six Titanic ships! The average American consumes 3.4 pounds of candy during Halloween. That pans out to be 7,000 calories and 3 cups of sugar.

The amount of money people in the U.S. spend on Halloween is mind-blowing. In 2022, consumers in the United States spent $3.1 billion on candy. This number grew from the previous year, mostly due to the COVID-19 pandemic.

Most Popular Halloween Candy

There are so many options for candy, but there are a few notable brands that always take the top spot. If you are struggling with what candy you should hand out to trick-or-treaters this year, we’ve got you covered. Here is a list of the top four most popular Halloween candies.

Reese’s Peanut Butter Cups

This perennial favorite was expected to be on the list. Reese’s Peanut Butter Cups have earned the title of most popular Halloween candy in 18 states. These states include highly populated ones like California, Pennsylvania, and Massachusetts. This delicious treat is the perfect combination of peanut and chocolate. In fact, Reese’s is the top-selling candy brand in America, with more than $2 billion in annual sales.

Kit Kat

Kit Kat sits at the top of the list of most popular candy in a few states. To name a few New York, Nevada, and New Mexico. This mouthwatering candy is a staple for Halloween candy. which is enough to declare the breakable candy the second most popular nationwide. How do you eat your Kit Kat’s? Do you snap them or eat them as a whole?

Skittles

Taste the rainbow with Skittles! This candy takes the top spot for the most popular non-chocolate treat. Five states choose Skittles as their favorite candy including Arizona, Minnesota, North Dakota, Tennessee, and Washington. Skittles offers a variety of flavors including their standard original, sour, wild berry, and tropical. Skittles sometimes released limited edition funky flavors. The latest being, get ready, mustard! Would you try a mustard-flavored Skittle?

Original M&M’s

This classic candy is a favorite among candy lovers. If you are going to be trick or treating in Colorado, Hawaii, New Hampshire, Ohio, or Wyoming, chances are you will go home with these candy-coated chocolates. It is no surprise that this iconic candy made the list. It is a fan favorite, and their fun-size packs are the perfect size to give away to trick-or-treaters this Halloween!

What is your favorite candy?