Airing weekdays at 7:30 A.M. on

Airing weekdays at 7:30 A.M. on

Media Contact
Pam Steele-Unger
O2 Media
(954) 691-1102

iRULU®; First Check® Diagnostics, LLC with notMYkid organization encourage parents to “Be the Change” take center stage on August 11th Show airing on Lifetime with Host Julie Moran

(POMPANO BEACH, Fla. – PR LOG – August 10, 2015) Award-winning morning show The Balancing Act® will feature one of the hottest names in affordable digital technology for Back to School, plus will address protecting our children from exposure to and use of illegal and dangerous drugs as part of the “Be the Change” programming on Tuesday, August 11, 2015 at 7:30 a.m. (ET/PT) on Lifetime®.  Tune in as The Balancing Act hosts help jump start the day with lively conversations and trusted information to empower a woman’s life.

Don’t miss these featured segments taking center stage on The Balancing Act:

  • SMART Gadget Guide – with iRULU®

It’s Back-to-School season and parents know that school supplies – especially digital ones – can really add up. Fortunately, for budget-minded Moms and Dads, there are affordable options.  iRULU Technologies, Inc. – the home of today’s hottest technology without the high price, is making that happen. Join iRULU’s Chief Marketing Officer, Elizabeth Little, as she returns to the show to provide tips on what to look for and how to pick the right technology. She’ll demonstrate the IRULU X1 Pro Lightning Tablet, that will give your kids (and you) all the digital fire-power needed to complete school, home, or office assignments and the V1s Smartphone that keeps you and your child connected. For more information, please visit:

  • Drugs and Our Children – with First Check® Diagnostics and notMYkid

The health and well-being of our children is a top priority, and the ongoing battle to save our children from dangerous and illegal drug use is a difficult one. Join Diane Bader, Brand Ambassador for First Check Diagnostics and Aimee Runyon, CEO for notMYkid with Host Julie Moran as they discuss better ways to “Be the Change” for our kids and our families.  First Check Diagnostics offers a full line of home drug tests, and in conjunction with notMYkid organization whose mission is to inspire positive life changes, helps parents fight the battle to save their kids. To learn more, please visit: and

About The Balancing Act®

Entering its 8th season, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings Monday through Friday at 7:30 am (ET/PT) on Lifetime television.

For additional information or to view a segment visit:
For more information regarding O2 Media, Branded Entertainment, Product Placement and TV Brand Integration go to:

Join the Conversation!

Like us on Facebook at:
Follow us on Twitter at:
Watch us on YouTube at:

Mixing it up in sweet and savory ways: We’re featuring the world-famous, award-winning Angostura® aromatic bitters, orange bitters, and the newly introduced cocoa bitters.

Multiple sclerosis (MS) is an autoimmune condition where the immune system inappropriately attacks the brain and the spinal cord.

What women "auto" know about car insurance, plus living with and managing multiple sclerosis, and mixing it up with Angostura coca bitters.