Fighting Against Our National Literacy Crisis

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Reading Is Fundamental

Approximately 25 million children in the U.S. cannot read at a proficient level. At a thirty year low in reading proficiency rates, it’s time to act. Reading Is Fundamental works to disrupt the alarming U.S. literacy crisis by inspiring the joy of reading in children, a critical element to driving the frequency, motivation, and engagement needed to create skilled readers.

We know that if we build a foundation of joy for children, then development, discovery, and opportunity follow. RIF provides tools and resources that empower families to impact their child’s reading journey by creating a culture of literacy at home. In supporting your child to become a strong reader, you can help RIF in their fight against the literary crisis that looms over our society.

Family Matters

Myrtle Beach: A Sensory-Friendly Destination

Visit Myrtle Beach and the communities along the 60 miles of coastline have been committed to creating a welcoming, inclusive, autism- and sensory-friendly destination since 2016.