Airing weekdays at 7:30 A.M. on

Airing weekdays at 7:30 A.M. on

Most people don’t realize their brains are blocking them from losing weight. Bright Line Eating (BLE) works with the brain, instead of against it, to support long-term weight loss.

The program is grounded in cutting-edge psychology and neuroscience, giving you an effective, proven-to-work plan. There are no pills and no powders, but a precise way of eating whole, real food.

Also, BLE is very structured and takes a liberating stand against moderation. They adopt an addiction model, because for many people, eating even a small amount of an addictive food doesn’t make the craving go away—it makes it worse. Bright Line Eating facilitates a paradigm-like identity shift necessary for people to stick with it long term, get all the way down to goal weight, and stay there.

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