Airing weekdays at 7:30 A.M. on

Airing weekdays at 7:30 A.M. on


Discover an Innovative New Formula Option for Your Baby

Similac is the country's first and only infant formula made with human milk oligosaccharides (HMOs), which support a baby's growth and immune system.

Helping Mothers Understand Infant Nutrition Options

Similac has introduced the first infant formula in the U.S. to have 2’-FL HMO, which supports your baby’s developing immune system like breast milk.

Groundbreaking Science Boosts Immune System of Formula-Fed Babies

Today, groundbreaking science has brought the immune-nourishing benefits of a special ingredient called 2'-FL to formula-fed babies for the first time.