Airing weekdays at 7:30 A.M. on

Airing weekdays at 7:30 A.M. on

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The Balancing Act® Dedicates Segment to Preterm Birth Awareness

Lumara Health™, a division of AMAG Pharmaceuticals Takes Center Stage on the June 12th Show on Lifetime® to educate viewers on understanding Preterm birth and Risk

(POMPANO BEACH, Fla. – PR LOG – June 11, 2015) Award-winning morning show The Balancing Act® will feature a segment on preterm birth awareness and the importance of bringing a pregnancy to full term, or 40 weeks, on Friday, June 12, at 7:30 a.m. (ET/PT) on Lifetime®. Tune in as The Balancing Act hosts help jump start the day with lively conversations, and trusted information to empower a woman’s life. The encore presentation of this show will air on Friday, June 19, 2015 on Lifetime.

Don’t miss this featured segment taking center stage on The Balancing Act:

* 40 Weeks – The Importance of Going Full Term – sponsored by Lumara Health™, a division of AMAG Pharmaceuticals

Every week of a pregnancy matters, as the length of pregnancy is one of the most important factors in a newborn’s overall health. The goal of a healthy pregnancy is to deliver a baby at 40 weeks. Preterm birth – a delivery the goal of a baby born

Also part of this show is the encore presentation of: A Healthy Approach to Cleansing the Body – with Yerba Prima.

About The Balancing Act®

Entering its 7th season, The Balancing Act continues to empower women in all aspects of their lives. The mission at The Balancing Act is simple – to help today’s modern woman balance it all by bringing them positive solutions to enrich and empower them. Entertaining, educational and trusted by women, viewers can tune in to America’s premier morning show The Balancing Act on weekday mornings Monday through Friday at 7:30 am (ET/PT) on Lifetime television. For additional information or to view a segment visit: www.thebalancingact.com

For more information regarding O2 Media, Branded Entertainment, Product Placement and TV Brand Integration go to: http://o2mediainc.com/Pages/187/Branded-Entertainment

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The Balancing Act's host Christina Nicholson and her family are embarking on a fun-filled vacation to Orlando, Fla., also known as the "theme park capital of the world."

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