To help your company get the word out about your involvement with The Balancing Act, we have put together a few items that will help you get started.
Any use of this material must be submitted to The Balancing Act for approval prior to use.
Please contact your Project Manager directly for approvals on promotional materials.
Logos & Marks General Guidelines
Logos
- Lifetime logo cannot be used on its own, and has to be used in conjunction with The Balancing Act logo.
- Lifetime logo must be smaller in size then The Balancing Act logo.
- The words “airing on” or “airs on” must appear before the Lifetime logo.
Blue #00aeef
Pink #ee246f
Web Banners
The following banners may be used on your Web site to promote your company appearing on The Balancing Act. The following banners have been approved and may not be altered. If you need a different size or wish to change the banner, it will have to go through an approval process. For information on this process please contact us at brandservices@brandstar.com.
The Balancing Act: 728×90 Leaderboard
Copy the following code to insert this banner into your site.
<a href="https://thebalancingact.com" target="_blank" rel="noopener"><img src="https://thebalancingact.com/wp-content/uploads/2022/07/BA-Banners-2020-2BA-728x90-1.png" alt="The Balancing Act on Lifetime" width="728" height="90" /></a>
The Balancing Act: 300×250 Medium Rectangle
Copy the following code to insert this banner into your site.
<a href="https://thebalancingact.com" target="_blank"><img src="https://thebalancingact.com/wp-content/uploads/2022/07/BA-Banners-2020-2BA-300x250-1.png" alt="The Balancing Act on Lifetime" width="300" height="250" /></a>
The Balancing Act: 300×600 Half Page
Copy the following code to insert this banner into your site.
<a href="https://thebalancingact.com" target="_blank"><img src="https://thebalancingact.com/wp-content/uploads/2022/07/BA-Banners-2020-2BA-300x600-1.png" alt="The Balancing Act" width="300" height="600" /></a>
Behind The Mystery: 728×90 Leaderboard
Copy the following code to insert this banner into your site.
<a href="https://thebalancingact.com" target="_blank" rel="noopener"><img src="https://thebalancingact.com/wp-content/uploads/2020/12/728x90-BTM-Banner.jpg" alt="The Balancing Act presents Behind The Mystery" width="728" height="90" /></a>
Behind The Mystery: 300×250 Medium Rectangle
Copy the following code to insert this banner into your site.
<a href="https://thebalancingact.com" target="_blank"><img src="https://thebalancingact.com/wp-content/uploads/2020/12/300x250-BTM-Banner.jpg" alt="The Balancing Act presents Behind The Mystery" width="300" height="250" /></a>
Behind The Mystery: 300×600 Half Page
Copy the following code to insert this banner into your site.
<a href="https://thebalancingact.com" target="_blank"><img src="https://thebalancingact.com/wp-content/uploads/2020/12/300x600-BTM-Banner.jpg" alt="The Balancing Act presents Behind The Mystery" width="300" height="600" /></a>
Press Releases
If you are releasing your own Press Release, it needs to be approved by BrandStar’s Brand Service Department.
When using Lifetime Television® in reference to The Balancing Act in the Press Release, it needs to be represented as such:
CORRECT
“The Balancing Act airing on Lifetime TV”
INCORRECT
“Lifetime’s The Balancing Act or Lifetime TV”
Boilerplate for The Balancing Act and BrandStar
About The Balancing Act: The Balancing Act® is a morning show created and produced by BrandStar that offers sensible solutions and essential information in a fun, entertaining format; providing resources to help people do life better. The Balancing Act features everything from delicious recipes, style makeovers and dream getaways to parenting tips and the latest news in health and wealth. Tune in to The Balancing Act weekdays at 7:30 a.m. (ET/PT) on Lifetime®, and find all previously aired episodes on TheBalancingAct.com.
About BrandStar: We’re matchmakers; connecting People to Brands to Do Life Better. BrandStar has unparalleled experience in creating customized educational content for brands with laser targeted extensive distribution through their multi-channel network ecosystem and methodology. From Original television programming on Lifetime, BrandStar.tv, social media, digital marketing, to media management and PR; BrandStar helps brands connect with the right consumer, at the right time, with the right message, through all the right channels.
Thank you so much for your cooperation.
If you have any questions, please feel free to contact us.
