Meet the Man Behind the Makeup: Jerome Alexander
July 8, 2019
Smile Brighter, Laugh Louder, and Feel Gorgeous – with Jerome Alexander
Celebrity makeup artist. Cosmetics industry innovator. TV personality. Beauty educator. For 50 years, Jerome Alexander has brought professional beauty products into the homes of women across America and around the world.
As a legend in the beauty trade, the name Jerome Alexander has become synonymous with innovation, trendsetting, and education.
Jerome’s role as a beauty educator began early in his career when he started selling beauty products to put himself through school. What he learned would power the building of an empire. Women didn’t simply want to buy cosmetics; they wanted what the cosmetic companies promised – beauty.
Instead of simply selling products, he would show women how to properly apply the products to achieve the desired result. In 1976, Jerome Alexander changed the way women applied cosmetics by launching his line of professional-grade applicators, brushes, and sponges that included a detailed booklet of instructions.
Stay tuned to meet Jerome and get a crash-course in expert-level makeup application!
Behind the Mystery is a special segment dedicated to revolutionizing the way the health care system works for those suffering from a rare and genetic disorder.
Behind the Mystery takes a closer look at one of the two types of Polycystic Kidney disease. Autosomal Dominant Polycystic Kidney Disease, or ADPKD, is a rare, genetic condition.
Behind the Mystery takes a closer look at Blastic Plasmacytoid Dendritic Cell Neoplasm, a rare disease that is often misdiagnosed and affects at least 500 to 1,000 patients each year in the U.S.