Airing weekdays at 7:30 A.M. on

Airing weekdays at 7:30 A.M. on

Celebrity makeup artist. Cosmetics industry innovator. TV personality. Beauty educator. For 50 years, Jerome Alexander has brought professional beauty products into the homes of women across America and around the world.

As a legend in the beauty trade, the name Jerome Alexander has become synonymous with innovation, trendsetting, and education.

Jerome’s role as a beauty educator began early in his career when he started selling beauty products to put himself through school. What he learned would power the building of an empire. Women didn’t simply want to buy cosmetics; they wanted what the cosmetic companies promised – beauty.

Instead of simply selling products, he would show women how to properly apply the products to achieve the desired result. In 1976, Jerome Alexander changed the way women applied cosmetics by launching his line of professional-grade applicators, brushes, and sponges that included a detailed booklet of instructions.

Stay tuned to meet Jerome and get a crash-course in expert-level makeup application!

Health, Wealth, Beauty, and Business

Bringing the best tips from the experts in Atlanta in business, beauty, wealth management, child healthcare, car shopping, and more. Each year, Atlanta’s Women’s Entrepreneurship Initiative selects 15 local female entrepreneurs for a 15-month business training program. We meet women who have grown their companies, created jobs, and broke through the glass ceiling. With some […]

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